New TV ads promoting preventive health services established under the Affordable Care Act are generating major buzz on both side of the aisle. The ads, highlighting the widely under-recognized life-saving provisions included in the law, were developed under guidance from the U.S. Department of Health and Human Services. Now, opponents of the law are crying foul, saying they double as campaign ads.
Watch the first ad, Preventive Care for You and Your Family. The second is themed, Preventive Care for Women. Though, a recent Kaiser Health News blog cites a section of the law intended for this type of campaign:
Section 4004 says that, along with explaining the new preventive benefits, the campaign should describe “the importance of utilizing preventive services to promote wellness, reduce health disparities, and mitigate chronic disease.”