New TV ads promoting preventive health services established under the Affordable Care Act are generating major buzz on both side of the aisle. The ads, highlighting the widely under-recognized life-saving provisions included in the law, were developed under guidance from the U.S. Department of Health and Human Services. Now, opponents of the law are crying foul, saying they double as campaign ads.
Watch the first ad, Preventive Care for You and Your Family. The second is themed, Preventive Care for Women. Though, a recent Kaiser Health News blog cites a section of the law intended for this type of campaign:
Section 4004 says that, along with explaining the new preventive benefits, the campaign should describe “the importance of utilizing preventive services to promote wellness, reduce health disparities, and mitigate chronic disease.”
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2 comments
hadleyrille says:
Aug 15, 2012
The ads are a good start. Longer versions with more specifics would be good as well. We in public health need more jargon-free, easy-to-understand tools to communicate these benefits to the public.
Glock says:
Oct 12, 2012
The great challenge of Canada’s hetlah care system is the lack of institutional will to change. The US, now that it has finally opened up real debate on the issue of a national hetlah care scheme, has a wonderful opportunity to do what America truly shines at: Building innovation into previously moribund systems. Systems intervention is essential in any system, as my friend and colleague Rabbi Sherrill Gilbert taught me. Sherrill has an MA in Systems Intervention from Concordia University in Montreal. Canada has not innovated in its hetlah care programming in recent years and begin scaled cutbacks to the system when the Boomers began to turn 40. Coincidence? Nope.