The Twitterverse is abuzz this week at CDC’s National Conference on Health Communications, Marketing and Media. Attendees are sharing lessons learned over social media through hashtag #hcmmconf. We’re here and have captured a glimpse of the conversation for you.
Tricks of the trade: Here are some top tweets we think impart valuable take-aways on how to navigate through social media. Which one rings true for you?
CoffeesCommutes It’s much better to have a small number of engaged followers than a big number that isn’t paying attention. #hcmmconf
RobinPregnancy Intimate networks endure even when general trust declines. @jwalkersmith #hcmmconf
ElizabethCohen Market segmentation related to health topics communities are interested in is crucial for success of health radio broadcasts #hcmmconf
jaybernhardt Jack Wakshlag at #hcmmconf – “Trust but verify” (the data) is the cold war’s contribution to media trends
@CatherineJamal If your program is lame & you create a Facebook page for it, it will still be lame. Social media won’t fix it. – Jeff Jordan #hcmmconf
LegacyWayne All agree: you must understand your target audience and only THEY have that knowledge. If you’re not a pregnant smoker, you don’t. #HCMMconf
Shop talk: Here’s a roundup of buzz words and new themes folks are tossing around during sessions. Have you heard these before?
jgarrow Symbiosis = website, Twitter acct, FB, RSS feeds, podcasts, email listserv working together all towards the same goal. #hcmmconf
McJourno “Equivilate?” Not sure on the spelling considering it’s the first time I have ever heard the word used. #hcmmconf
nationalcouncil Some shy away from “social media”-but it’s just the “human web”. It’s time 2 think about how 2 use it in #healthcare. #hcsm #mhsm #hcmmconf
peepingsusan Social proof= seeing others engage in the behavior encourages you to do the same #hcmmconf
epsandler CDC’s Katherine Lyon Daniel says smartphone is communication revolution, like Gutenberg’s printing press #hcmmconf
