Ad: Movies cause 240,000 tobacco deathsA new ad out this week tells Hollywood executives that their box office products can be lethal.

“The U.S. surgeon general has concluded that smoking in movies causes kids to smoke,” reads the ad from Smoke Free Movies, a project that aims to reduce the amount of tobacco marketing seen in U.S. films.

“Large-scale studies indicate that 750,000 of America’s youngest smokers are recruited by movies with smoking. Two hundred-forty thousand of these kids will ultimately die from tobacco-induced heart disease, lung disease or cancer,” the ad claims.

Smoke Free Movies urges R ratings for films depicting smoking, along with other proven anti-tobacco initiatives designed to substantially reduce the impact of adolescent exposure to smoking on screen. Those policies are endorsed by APHA and other health and child advocacy groups.

The ad runs this week in Variety and Hollywood Reporter.